The reason why monopolies were broken up in an industrial economy was that they tended to gain control over the platforms through which their products were distributed. The biggest oil company ends up controlling shipping and refineries, the biggest airline controls too many gates, and the biggest phone company controls the wires.
Surely the company, which now generates 30% of all online and offline retail sales growth in the United States, and already controls 40% of internet cloud services, has reached too far.
It’s Time To Break Up Amazon
With its mega-acquisition of Whole Foods, the retail behemoth moves to suck the value out of yet another market, writes Douglas Rushkoff.